SMART Blog

Technology allows your business to achieve growth and greatness. However, technology has also brought about a society that oftentimes tosses old technology aside in favor of the latest and greatest devices. This is a habit we have yet to break, but it’s not too late to do the right thing and commit your business to environmentally friendly practices.

There’s an undeniable connection between success and emotional attachment. Marketers know this, which is why you see so many commercials that seek to manipulate your heartstrings. The point of these stirring advertisements is to engage consumers on a deeper level, and thus, create brand loyalty. It stands to reason that the same strategy can be applied to retaining and engaging your employees.

With today’s great technology solutions, working remotely is no longer just a dream. Many businesses have either a partial or a complete remote staff, and it’s all held together by modern technology solutions. However, even with the latest tech, remote workers still have to be diligent and invest in their own success.

How often does your technology experience trouble? If your business is constantly dealing with technical hiccups, your assets, which are meant to help your agency grow, can quickly become a nuisance that holds you back. How can you take better care of your technology, and use it to usher in a new era of productivity?

Vacations are an important part of maintaining one’s sanity, especially if you’re an agency owner. However, unless you have a reliable staff that can handle the management of your business, chances are you might feel you can’t get away from the office long enough to relax. While it might seem tempting to disconnect yourself from the office entirely while on vacation, it’s actually better for your business if you don’t.

One of Microsoft’s latest moves to appeal to business owners is its Technology as a Service program, allowing small businesses to purchase Surface products, accessories, and support via a monthly payment plan. The plan allows for upgrades, although some fees may apply as dictated by the lease.

Moving your office is a difficult task. Moving furniture, personal objects, and technology can be a hassle that you don’t even want to think about. There’s nothing easy about moving your office’s technology to a new location, and we’re not going to let you do it alone!

Many businesses see the value in allowing their team to work remotely, which sounds great on paper. Workers don’t have to be at the office to get work done, so long as they have an Internet connection. Most important of all, though, is how much money a business can save by allowing its workers to work remotely. Thus, the primary objective should be to make it as easy as possible for remote workers to perform their jobs.

The continuity of your business should be a major priority, especially considering how you and your employees rely on your business for their livelihood. But believe it or not, there are many organizations that don’t give a second thought to the preservation of their data and critical assets. Nonetheless, you need to pay proper attention to how your organization handles problems like natural disasters, data loss, hacking attacks, and other hazardous incidents.

Despite the fact that 255 million people use Twitter, some businesses want nothing to do with it. They see it as little more than a waste of time. However, these anti-Twitter activists fail to realize that the social media outlet has an unmistakably large influence in the marketing industry. Unlike Facebook, Twitter gives you the opportunity to customize your audience to suit the precise needs of your business, and the best part of this is that it’s completely free.

As we near the end of 2014, the topic of IT budgeting is on everyone’s minds. How much are you willing to spend, and on what? In order to provide optimal figures for the new year, you need to take some time to plan out what you think you need to spend, versus how much you’re willing to spend, on IT. Thankfully, you don’t have to do this alone.

We live in a world where money is the solution to all problems. If you have a problematic piece of technology, what do you do to fix it? You can call in the professionals, or shell out for new hardware or software. Either way, you’re spending money, but the difference in how much you need to spend depends on the policies your IT support budget specifies.