Building a social media strategy can be somewhat troublesome for the modern business. Not only do you not know how it can affect your organization, you also know that your competitors are likely using it. To this end, we’ll go over how your organization’s social media practices can influence success.
Have you ever received Facebook requests from people you don’t know? While it might be tempting to give them the benefit of the doubt -- after all, maybe they know a friend of yours -- it’s best to keep strangers off of your page when you can. In order to give your page the flexibility to accept friend requests from people you may know and protect it from strangers, you can implement a “follow” feature, and limit who can send you friend requests.
Social media may be a great way to connect with other professionals and communicate with your friends, but it can be dangerous if you have poor posting habits. Before you share something, think twice about whether it contains any sensitive information that could be risky to yourself and your business.
Despite the fact that 255 million people use Twitter, some businesses want nothing to do with it. They see it as little more than a waste of time. However, these anti-Twitter activists fail to realize that the social media outlet has an unmistakably large influence in the marketing industry. Unlike Facebook, Twitter gives you the opportunity to customize your audience to suit the precise needs of your business, and the best part of this is that it’s completely free.
It's the nature of technology to take a while for the market to fully appreciate it. After it's released, there's an implementation phase where the benefits are weighed against the risks. This phase is usually a slow one, but if the technology is good, then its acceptance will be widespread and businesses will have to give excuses on why they're not using it.
Data security should be a top priority for every business. Having good security means identifying risks. Surprisingly, some of the biggest data risks come from within. If employees aren't following your organization's data management policies, then they're your biggest threats.
2014 has been a year of technological advancement, but with any kind of advances such as these, there will always be those who want to steal the work of others. According to the Identity Theft Resource Center and , as of March this year, there have been 204 instances of data breaches this year alone. These affected companies are perfect examples of why web protection is important. SMART Services can provide you with this protection and peace of mind. Here are a few of the more unbelievable breaches, most of which could have been easily avoided.
The Michigan Association of Insurance Agents will be holding its annual Great Lakes Automation Day (GLAD) event on November 6, 2009 at the Kellogg Center in East Lansing, Michigan. The theme for this year's event is "Agencies in the Age of Social Media."
Do you think social media is just a fad? Come find out what the experts think about its potential benefits and the best practices to utilizing it at your insurance agency.
Speakers for GLAD 2009 include Bryant Caudill of SMART I.T. Services, Steve Anderson, and Angelyn Treautel of the IIABA's Agents Council for Technology.
Don't miss out on this great event! Visit http://www.michagent.org/more information and to register.
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